Management, marketing and promotion of library services based on statistics, analyses and evaluation /
Management, marketing and promotion of library services based on statistics, analyses and evaluation /
edited by Trine Kolderup Flaten.
- 462 páginas : ilustraciones
- IFLA Publications ; 120/121 .
´In connection with the World Library and Information Congress in Oslo Norway, from 14th-18th of August, IFLA´s Management & Marketing Section arranged a satellite meeting in Bergen City, Norway, from Tuesday 9th to Thursday 11th of August´--P.9. Copyright by International Federation of Library Associations and Institutions, The Hague, The Netherlands.
Incluye bibliografía.
Articles in English or French.
3598218486 9783598218484
Bibliotecas Congresos, conferencias, etc. --Mercadeo
Publicidad.--Servicios de información.
Relaciones públicas.--Servicios de información--Congresos, conferencias, etc.
Relaciones públicas.--Servicios de información.
021.7 / M266 2006
´In connection with the World Library and Information Congress in Oslo Norway, from 14th-18th of August, IFLA´s Management & Marketing Section arranged a satellite meeting in Bergen City, Norway, from Tuesday 9th to Thursday 11th of August´--P.9. Copyright by International Federation of Library Associations and Institutions, The Hague, The Netherlands.
Incluye bibliografía.
Articles in English or French.
3598218486 9783598218484
Bibliotecas Congresos, conferencias, etc. --Mercadeo
Publicidad.--Servicios de información.
Relaciones públicas.--Servicios de información--Congresos, conferencias, etc.
Relaciones públicas.--Servicios de información.
021.7 / M266 2006