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Hakansson, Hakan, 1947- ,

Rethinking marketing : developing a new understanding of markets / Hakan Hakansson with Debbie Harrison, Alexandra Waluszewski. - x, 281 páginas : ilustraciones

´This book is the result of the seminar that was held in May 2003 in Oslo.´

Incluye bibliografía.

ISBN: 0470021470 9780470021477

Subjects--Topical Terms:
Mercadeo.--Congresos, conferencias, etc.

Dewey Class. No.: 658.8 / H155r 2004