The reasonably-priced world of marketing

The reasonably-priced world of marketing [videorecording] / Title on container and disc surface: Marketing produced by Lara D. Hopewell ; script by Igor Torgeson ; comic writing by Igor Torgeson, Matt Clark ; directed by Rob Deege. - Classroom ed. - 3 videodiscs (26 min. each) : sonido, a color con secuencias en blanco y negro ; 4 3/4 in. - Standard Deviants school .

dvd 1. Basics -- dvd 2. Persuasion -- dvd 3. Target consumers.

Editor, Reem Mishal. Editor, Reem Mishal.

Standard Deviants Academic Team.

Discusses marketing topics including generating sales, mission statements, creating a marketing plan, advertising and public relations, and the four P´s of marketing: product, price, place, and promotion.


DVD.

1596260734 1596260742 1596260750 9781596260733 9781596260740 9781596260757


Consumidores.
Mercadeo.
Persuasión (Psicología).
Publicidad.
Ventas.

658.8 / R288 2005

Con tecnología Koha