Voice of the customer : capture and analysis /
Yang, Kai,
Voice of the customer : capture and analysis / Kai Yang. - xi, 416 páginas : ilustraciones - Six sigma operational methods series .
Incluye bibliografía.
Value, innovation, and the voice of the customer -- The product development process -- Customer value and the voice of the customer -- Customer survey design, administration, and analysis -- Proactive customer information gathering : ethnographic methods -- VOC data processing -- Quality Function Deployment (QFD) -- Customer value creation by brand development -- Value engineering -- Customer value creation through creative design (TRIZ) -- Statistical basics and six sigma metrics.
0071465448 9780071465441
Administración de la producción--Métodos estadísticos.
Control de calidad--Métodos estadísticos.
Six Sigma (Normas de control de calidad).
658.562 / Y22v 2008
Voice of the customer : capture and analysis / Kai Yang. - xi, 416 páginas : ilustraciones - Six sigma operational methods series .
Incluye bibliografía.
Value, innovation, and the voice of the customer -- The product development process -- Customer value and the voice of the customer -- Customer survey design, administration, and analysis -- Proactive customer information gathering : ethnographic methods -- VOC data processing -- Quality Function Deployment (QFD) -- Customer value creation by brand development -- Value engineering -- Customer value creation through creative design (TRIZ) -- Statistical basics and six sigma metrics.
0071465448 9780071465441
Administración de la producción--Métodos estadísticos.
Control de calidad--Métodos estadísticos.
Six Sigma (Normas de control de calidad).
658.562 / Y22v 2008