Communicating with the multicultural consumer : theoretical and practical perspectives /
Mueller, Barbara, 1958- ,
Communicating with the multicultural consumer : theoretical and practical perspectives / Barbara Mueller. - xxi, 328 páginas : ilustraciones
Incluye bibliografía.
The growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue.
082048119X 9780820481197
Multiculturalismo--Estados Unidos.
Publicidad--Estados Unidos.
Segmentación del mercado--Estados Unidos.
658.802 / M946c 2008
Communicating with the multicultural consumer : theoretical and practical perspectives / Barbara Mueller. - xxi, 328 páginas : ilustraciones
Incluye bibliografía.
The growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue.
082048119X 9780820481197
Multiculturalismo--Estados Unidos.
Publicidad--Estados Unidos.
Segmentación del mercado--Estados Unidos.
658.802 / M946c 2008