Music marketing : press, promotion, distribution, and retail /
King, Mike,
Music marketing : press, promotion, distribution, and retail / Mike King ; edited by Jonathan Feist. - vii, 211 páginas : ilustraciones, tablas
_ Setting the stage, merchandising, digital and physical retail and distribution, and online marketing. Creating a marketing plan that works ; Making money through merchandise sales ; How to sell your music online : digital retailers and distributors ; Traditional brick-and-mortar distributors ; Marketing to traditional retail ; Online, mobile, and video marketing -- Advertising considerations, marketing to press and radio, and making the most of your national tour. Avertising ; Publicity ; Radio promotion ; Making the most of a tour -- Putting it all together. Timing is everything!
087639098X 9780876390986
Grabaciones sonoras--Industria y comercio.
Música popular.
780.688 / K53m 2009
Music marketing : press, promotion, distribution, and retail / Mike King ; edited by Jonathan Feist. - vii, 211 páginas : ilustraciones, tablas
_ Setting the stage, merchandising, digital and physical retail and distribution, and online marketing. Creating a marketing plan that works ; Making money through merchandise sales ; How to sell your music online : digital retailers and distributors ; Traditional brick-and-mortar distributors ; Marketing to traditional retail ; Online, mobile, and video marketing -- Advertising considerations, marketing to press and radio, and making the most of your national tour. Avertising ; Publicity ; Radio promotion ; Making the most of a tour -- Putting it all together. Timing is everything!
087639098X 9780876390986
Grabaciones sonoras--Industria y comercio.
Música popular.
780.688 / K53m 2009