The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing /

Rosen, Emanuel,

The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing / Emanuel Rosen. - xvi, 360 páginas

Rev. ed. of: The anatomy of buzz. c2000.

Incluye bibliografía.

0385526326 9780385526326


Mercadeo.

658.8 / R813a 2009

Con tecnología Koha