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Ries, Al,

The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. - xvi, 255 páginas : ilustraciones

´This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text.´

The 22 immutable laws of branding -- The 11 immutable laws of internet branding.

ISBN: 0060007737 9780060007737

Subjects--Topical Terms:
Marcas de fábrica--Administración.
Mercadeo por internet.

Dewey Class. No.: 658.84 / R559t 2002