Word of mouth marketing : how smart companies get people talking /
Sernovitz, Andy,
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. - xxiii, 206 páginas : tablas
What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
1419593331 9781419593338
Mercadeo de boca en boca.
Publicidad.
659.13 / S486w 2006
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. - xxiii, 206 páginas : tablas
What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
1419593331 9781419593338
Mercadeo de boca en boca.
Publicidad.
659.13 / S486w 2006