The media of mass communication /

Vivian, John,

The media of mass communication / John Vivian. - 8th ed., 2008 update. - xxvii, 516 páginas : ilustraciones

Incluye bibliografía.

Mass media literacy -- Books -- Newspapers -- Magazines -- Sound recording -- Movies -- Radio -- Television -- The Internet -- News -- Public relations -- Advertising -- Entertainment -- Media research -- Mass communication -- Mass media effects -- Mass media and society -- Global mass media -- Mass media and governance -- Mass media law -- Ethics and the mass media -- Visual messages -- Media and political systems.

020549370X 9780205493708


Medios de comunicación de masas.

302.23 / V858m 2008

Con tecnología Koha