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Multichannel marketing : metrics and methods for on and offline success /

Arikan, Akin, 1969- ,

Multichannel marketing : metrics and methods for on and offline success / Akin Arikan. - xxiv, 288 páginas : ilustraciones - Sybex serious skills .

ISBN: 047023959X 9780470239599

Subjects--Topical Terms:
Mercadeo por internet.

Dewey Class. No.: 658.872 / A699m 2008

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