Vista normal Vista MARC Vista ISBD

Oelkers, Dotty Boen,

Travel and tourism marketing / Dotty Boen Oelkers. - Student ed. - ix, 311 páginas : ilustraciones

Travel and tourism industry -- Travel regulations and risk -- Travel and tourism careers -- Travel and tourism industry segments --Transportation and tour management -- Business and leisure travel markets -- Travel marketing research -- Travel and tourism technology -- Economic impact of travel and tourism -- Travel and tourism promotion and sales -- Legal issues in travel and tourism -- Creating a travel and tourism business.

ISBN: 0538442859 9780538442855

Subjects--Topical Terms:
Turismo--Mercadeo.
Viajes.--Mercadeo.

Dewey Class. No.: 338.4791 / O28t 2007