The design of things to come : how ordinary people create extraordinary products /
Vogel, Craig M,
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright. - xxx, 237 páginas : ilustraciones, láminas.
Incluye bibliografía.
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today´s trends for tomorrow´s innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
0131860828 9780131860827
Administración de la producción.
Productos nuevos.
658.575 / V878d 2005
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright. - xxx, 237 páginas : ilustraciones, láminas.
Incluye bibliografía.
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today´s trends for tomorrow´s innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
0131860828 9780131860827
Administración de la producción.
Productos nuevos.
658.575 / V878d 2005