Sport promotion and sales management /
Irwin, Richard L., 1957- ,
Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy. - 2nd ed. - xi, 339 páginas : ilustraciones ; 29 cm.
Incluye bibliografía.
Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.
073606477X 9780736064774
Deportes--Mercadeo.
659.29796 / I72s 2008
Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy. - 2nd ed. - xi, 339 páginas : ilustraciones ; 29 cm.
Incluye bibliografía.
Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.
073606477X 9780736064774
Deportes--Mercadeo.
659.29796 / I72s 2008