Made to stick : why some ideas survive and others die /
Heath, Chip,
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath. - 291 páginas
Incluye bibliografía (p. [259]-276).
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
1400064287 9781400064281
Psicología social.
302.13 / H437m 2007
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath. - 291 páginas
Incluye bibliografía (p. [259]-276).
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
1400064287 9781400064281
Psicología social.
302.13 / H437m 2007