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Lucas, Gavin, 1975- ,

Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian. - 187 páginas : ilustraciones ; 30 cm.

Street propaganda -- Site-specific media -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.

ISBN: 1856694704 9781856694704

Subjects--Topical Terms:
Campañas publicitarias.
Publicidad.

Dewey Class. No.: 659.113 / L933g 2006