Industry and firm studies /
Industry and firm studies /
edited by Victor J. Tremblay and Carol Horton Tremblay.
- 4th ed.
- xiv, 370 páginas : ilustraciones, mapas.
Incluye bibliografía.
Tables and figures -- Preface -- [pt]. 1. Industry studies -- 1. Airline service : the evolution of competition since deregulation / Steven A. Morrison -- 2. Banking : an industry in transition / Robert M. Adams -- 3. Brewing : games firms play / Victor J. Tremblay and Carol Horton Tremblay -- 4. Cigarettes : old firms facing new challenges / Frank J. Chaloupka -- 5. Distilled spirits : spirited competition or regulated monopoly? / Jon P. Nelson -- 6. Health insurance : designing products to reduce costs / Lee R. Mobley and H.E. Frech III -- 7. Motion pictures : competition, distribution, and efficiencies / Stanley I. Ornstein -- 8. Soft drinks : the carbonated soft drink industry in the United States / Ronald W. Cotterill, William Putsis, Adam N. Rabinowitz, and Inga Druckute -- 9. The sports industry and antitrust / Rodney Fort -- [pt]. 2. Firm studies -- 10. General Motors : lost dominance / Seth W. Norton -- 11. Microsoft : who is Microsoft today? / Don E. Waldman and Rochelle Ruffer -- 12. Schlitz : why the Schlitz hit the fan / Avi Goldfarb -- 13. TiVo : product versus incumbent advantage / Pai-Ling Yin -- About the editors and contributors -- Index.
0765617234 9780765617231
Administración industrial.
Organización industrial.
338.5 / I42a 2007
Incluye bibliografía.
Tables and figures -- Preface -- [pt]. 1. Industry studies -- 1. Airline service : the evolution of competition since deregulation / Steven A. Morrison -- 2. Banking : an industry in transition / Robert M. Adams -- 3. Brewing : games firms play / Victor J. Tremblay and Carol Horton Tremblay -- 4. Cigarettes : old firms facing new challenges / Frank J. Chaloupka -- 5. Distilled spirits : spirited competition or regulated monopoly? / Jon P. Nelson -- 6. Health insurance : designing products to reduce costs / Lee R. Mobley and H.E. Frech III -- 7. Motion pictures : competition, distribution, and efficiencies / Stanley I. Ornstein -- 8. Soft drinks : the carbonated soft drink industry in the United States / Ronald W. Cotterill, William Putsis, Adam N. Rabinowitz, and Inga Druckute -- 9. The sports industry and antitrust / Rodney Fort -- [pt]. 2. Firm studies -- 10. General Motors : lost dominance / Seth W. Norton -- 11. Microsoft : who is Microsoft today? / Don E. Waldman and Rochelle Ruffer -- 12. Schlitz : why the Schlitz hit the fan / Avi Goldfarb -- 13. TiVo : product versus incumbent advantage / Pai-Ling Yin -- About the editors and contributors -- Index.
0765617234 9780765617231
Administración industrial.
Organización industrial.
338.5 / I42a 2007