Sales promotion : how to create, implement and integrate campaigns that really work /
Cummins, Julian,
Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin. - 3rd ed. - xvi, 256 páginas : ilustraciones
Incluye bibliografía (p. 247-248).
0749438649 9780749438647
Mercadeo.
Promoción de ventas.
658.82 / C971s 2006
Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin. - 3rd ed. - xvi, 256 páginas : ilustraciones
Incluye bibliografía (p. 247-248).
0749438649 9780749438647
Mercadeo.
Promoción de ventas.
658.82 / C971s 2006